These brands are small, nimble and have looked at industries that are comfortable and challenged the status quo. They have thrown out the conventional ways of doing business, making products and marketing. Instead, they are forging their own path and in the process obtaining fans, customers, and loyalists who will reward them with sales and market share.
These are brands that have created a culture that embraces change and are constantly looking for new and different ways to improve how they connect with their customers, suppliers, and employees.
1. Pushing Our Limits to Achieve a Better Version of Ourselves
Today we live in a society where we are constantly asked to push ourselves both physically and mentally. In the age of Tough Mudders, Soul Cycle and Bikram Yoga, we are constantly challenged to push our physical and mental limits to achieve a better version of ourselves.
2. Leaving Our Comfort Zones to Explore Who We Really Are.
The point of the article is that by pushing our own physical limits, we begin to see what we are truly capable of and that affects other areas of our life. Getting into the habit of making ourselves uncomfortable EVERY DAY makes us more open to new ideas, challenges, and opportunities. It builds our confidence and shows us that we can do more than we think we can.
3. Feeling Uncomfortable So We Can Grow (and Our Brand too!)
As Zambianface, we often find ourselves in the role of a change agent. We are the guys that are going to make you a little uncomfortable, push you out of your comfort zone and hopefully grow.
As we think back on our career, we have noticed that this seems to be a role that we like as we keep putting ourselves in it.
HOW TO CHANGE YOUR PERSONAL (AND BUSINESS) DNA
In our personal life, we have embraced pushing ourselves physically (triathlons) and mentally (public speaking) as there is a certain level of excitement and gratification. What we have learned through the years is that if you do something every day that makes you uncomfortable (either as a person or a brand) it becomes part of your DNA.
After some time, change and new things suddenly don’t seem so daunting because you know “I got this.” It’s not all going to work out. Sometimes you fall down, stumble or just make a bad choice. And that’s okay. If everything you do works out perfectly, then you are probably not pushing yourself (or your brand) to the point of growing. The brand American Giant says it best—don’t get comfortable. Comfortable has no guts and comfortable never dares to be great.