We all know, life begins at the end of your comfort zone, but doesn’t everyone just want to be comfortable? Whether in business or in our personal life, we often strive to get to a level where we feel comfortable, safe, stable. The problem with that is in reality, being comfortable and always doing things that make us feel safe don’t really challenge us and don’t push us to grow. Over time, this holds us back from trying new things, being open to new challenges and growing personally, physically and professionally. And it holds us back to grow our business to the next level.