The first step is deciding on the form your song will use. There are a ton of ways you could organize your next song, and there are no real rules that you have to follow when you’re writing. BUT….
High-quality image and text. For example, make it clear enough to be shown on a TV screen.
Own the rights to the image you use as artwork©. And if you don’t, be on the safe side and ask the person that owns the image if it’s OK for you to use it. Keep their approval in writing.
Use the same text on the artwork that is on the release.